A+X Puzzles was created by Amanda Wilson in 2019. During her pregnancy, she noticed a glaring absence of diversity in puzzles or games. Amanda’s twins, Adric and Xola, were born 10 weeks early and during their 43 days in NICU, she began sketching designs for the puzzles. Using her own children as inspiration, A+X Puzzles was created to depict black and brown children in a positive light, experiencing new and exciting things and overcoming obstacles. Amanda coined the phrase “puzzles with you in mind” because one of the core values of the brand is representation. The products provide opportunities for children from diverse backgrounds to see characters that look like them while developing key fine motor skills, such as hand-eye coordination, shape recognition, and concentration.